Juan’s leadership in the creative technology space has led to work widely recognized by industry awards. With a deep knowledge of AI, diversity, the metaverse and machine learning, Juan is helping Tombras create culture-cutting, innovative digital creative output. Some examples of Juan’s acclaimed work: “Love Has No Labels” (Gold Clio, 2015), “BotBot” (Silver Lion; Gold and Bronze Clios, 2017), “Made by Google” (Webby Awards finalist, 2017), and Ubisoft – “Alexios, The Spartan Assistant” (Webby Awards nominee, 2019).

Juan joined Tombras after 17 years at R/GA, where, in addition to creating breakthrough work for brands like Verizon, Google, Samsung and others, he helped build that agency’s near-shore office in Buenos Aires. Juan played a vital role in hiring and training the technology staff and overseeing the daily operations of the office and its successful integration with the rest of R/GA.

In partnership with CCO Jeff Benjamin, Juan is amplifying the agency’s tech expertise, further establishing Tombras as a leading agency with a world-class technology team that harmoniously integrates with creativity to make cutting-edge work for clients. Tombras was among the first agencies to build a truly integrated digital offering, and now, as the advertising world is at a pivotal point of innovation, Juan is taking Tombras’ tech capabilities to the next level as the agency pursues ever-larger brands with more complex needs.