Welcome to the AdAi: OOH Toronto Conference. This event is aimed at those already in AI wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning.
This event is being chaired by Farrokh Mansouri | Head of Data Science | COMMB.
11:00 REGISTRATION OPEN
12:00 Welcome Address
Host | Lara Menzies | Director of Marketing | COMMB
12:15 Introduction to AdAI
Chair | Farrokh Mansouri | Head of Data Science | COMMB
12:30 KEYNOTE: The Impossibly Smart Billboard using Google’s Gemini
Juan Tubert | Chief Technology Officer | Tombras
13:00 AI in Out-of-Home Advertising: Public Receptiveness and the Future of Innovation
Lisa Covens | Senior Vice President, Public Affairs and Communications | Leger
13:30 [Tech Flash] Rapid showcase of AI solutions for the OOH industry
Generative AI Applications for Out-of-Home Advertising
Chris Gadek | CEO | AdQuick
Arsalan Nasir | Head of Product | AdQuick
The Future of DOOH: Enhancing Campaign Impact through Real-Time, Data-Driven Scoring
Michael Colson | Chief Product Technology Officer | Locala
Introducing TargetFlow: your AI-powered planning tool for OOH campaigns
Remco Dolman | CEO | Spotzi
14:15 NETWORKING BREAK: Exhibition Hall
15:00 Taking the Lead in AI in Out of Home
Jonathan Laflamme | Vice President, Sales | Cineplex Media
Mitch Wade | SVP of Sales | Quividi
in Conversation with
Alessia Di Cecco | Cineplex Digital Media | Account Director, Strategic Growth, Malls & Real Estate
Cineplex Media, in partnership with Quividi, is pioneering the use of AI-powered audience measurement in the Out-of-Home (OOH) advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media sets a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns. This collaboration showcases the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes.
15:30 [Tech Flash] Rapid showcase of AI solutions for the OOH industry
How OOH can drive revenue growth using AI
Sam Rowe | CEO | Docma
Introducing Billbot: Your Go-To Companion for OOH Insights and Information
Jennifer Copeland | Director of Communication | COMMB
Unlocking AI Insights: Real-Time OOH Intelligence with SingleStore
Bill Scolinos | Solution Engineer | SingleStore
16:00 NETWORKING BREAK AND COCKTAILS
16:30 The AI Advantage: Streamlining Operations for Media and Agencies
Tessa Ohlendorf | Founder | Fabric Folk
Liz Oke | Head of Client Strategy | Fabric Folk
In an era of unprecedented financial pressures, AI emerges as a game-changer for advertising and media companies. This session reveals how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, discover how AI streamlines workflows, boosts productivity, and empowers staff while preserving creative excellence. Gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.
17:00 Connecting the Dots: Today’s and Tomorrow’s Innovations in AI and OOH
Ali Satchu | SVP | Branded Cities
Karla Congson | CEO | Agentiiv
Kari Clarke-Zemnickis | Vice President, Marketing & Communications | Vector Institute
chaired by
Farrokh Mansouri | Head of Data Science | COMMB
Our expert panel will “Connect the Dots” between the day’s key insights and the emerging trends shaping the future of Out-of-Home (OOH) advertising. Join us as we reflect on the innovative solutions presented, discuss the potential impact of AI on the industry, and explore how today’s breakthroughs will pave the way for tomorrow’s advancements. This session will offer valuable perspectives and set the stage for the next steps in OOH innovation.
17:30 LATE NETWORKING AND HAPPY HOUR
KEYNOTE
CHAIR
HOST
17th floor
The Globe and Mail Centre
351 King St E
Toronto, ON M5A 0N1