Welcome to the AdAi: OOH Toronto Conference. This event is aimed at those already in AI wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning.

This event is being chaired by Farrokh Mansouri | Head of Data Science | COMMB.

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  • SPONSORS


  • EVENT PARTNERS



  • AGENDA


    TUESDAY SEPTEMBER 24th, 2024

    11:00 REGISTRATION OPEN

    12:00 Welcome Address
    Host | Lara Menzies | Director of Marketing | COMMB

    12:15 Introduction to AdAI
    Chair | Farrokh Mansouri | Head of Data Science | COMMB

    12:30 KEYNOTE: The Impossibly Smart Billboard using Google’s Gemini
    Juan Tubert | Chief Technology Officer | Tombras

    13:00 AI in Out-of-Home Advertising: Public Receptiveness and the Future of Innovation
    Lisa Covens | Senior Vice President, Public Affairs and Communications | Leger

    13:30 [Tech Flash] Rapid showcase of AI solutions for the OOH industry

    Generative AI Applications for Out-of-Home Advertising
    Chris Gadek | CEO | AdQuick
    Arsalan Nasir | Head of Product | AdQuick

    The Future of DOOH: Enhancing Campaign Impact through Real-Time, Data-Driven Scoring
    Michael Colson | Chief Product Technology Officer | Locala

    Introducing TargetFlow: your AI-powered planning tool for OOH campaigns
    Remco Dolman | CEO | Spotzi

    14:15 NETWORKING BREAK: Exhibition Hall

    15:00 Taking the Lead in AI in Out of Home
    Jonathan Laflamme | Vice President, Sales | Cineplex Media
    Mitch Wade | SVP of Sales | Quividi
    in Conversation with
    Alessia Di Cecco | Cineplex Digital Media | Account Director, Strategic Growth, Malls & Real Estate

    Cineplex Media, in partnership with Quividi, is pioneering the use of AI-powered audience measurement in the Out-of-Home (OOH) advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media sets a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns. This collaboration showcases the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes.

    15:30 [Tech Flash] Rapid showcase of AI solutions for the OOH industry

    How OOH can drive revenue growth using AI
    Sam Rowe | CEO | Docma

    Introducing Billbot: Your Go-To Companion for OOH Insights and Information
    Jennifer Copeland | Director of Communication | COMMB

    Unlocking AI Insights: Real-Time OOH Intelligence with SingleStore
    Bill Scolinos | Solution Engineer | SingleStore

    16:00 NETWORKING BREAK AND COCKTAILS

    16:30 The AI Advantage: Streamlining Operations for Media and Agencies
    Tessa Ohlendorf | Founder | Fabric Folk
    Liz Oke | Head of Client Strategy | Fabric Folk

    In an era of unprecedented financial pressures, AI emerges as a game-changer for advertising and media companies. This session reveals how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, discover how AI streamlines workflows, boosts productivity, and empowers staff while preserving creative excellence. Gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.

    17:00 Connecting the Dots: Today’s and Tomorrow’s Innovations in AI and OOH
    Ali Satchu | SVP | Branded Cities
    Karla Congson | CEO | Agentiiv
    Kari Clarke-Zemnickis | Vice President, Marketing & Communications | Vector Institute
    chaired by
    Farrokh Mansouri | Head of Data Science | COMMB

    Our expert panel will “Connect the Dots” between the day’s key insights and the emerging trends shaping the future of Out-of-Home (OOH) advertising. Join us as we reflect on the innovative solutions presented, discuss the potential impact of AI on the industry, and explore how today’s breakthroughs will pave the way for tomorrow’s advancements. This session will offer valuable perspectives and set the stage for the next steps in OOH innovation.

    17:30 LATE NETWORKING AND HAPPY HOUR

  • SPEAKERS


    • Juan Tubert

      KEYNOTE

      Juan Tubert
      Tombras
    • Farrokh Mansouri

      CHAIR

      Farrokh Mansouri
      COMMB
    • Lara Menzies

      HOST

      Lara Menzies
      COMMB
    • Kari Clarke-Zemnickis
      Kari Clarke-Zemnickis
      Vector Institute
    • Michael Colson
      Michael Colson
      Locala
    • Karla Congson
      Karla Congson
      Agentiiv
    • Jennifer Copeland
      Jennifer Copeland
      COMMB
    • Lisa Covens
      Lisa Covens
      Leger
    • Alessia Di Cecco
      Alessia Di Cecco
      Cineplex Digital Media
    • Remco Dolman
      Remco Dolman
      Spotzi
    • Chris Gadek
      Chris Gadek
      AdQuick
    • Jonathan Laflamme
      Jonathan Laflamme
      Cineplex Media
    • Arsalan Nasir
      Arsalan Nasir
      AdQuick
    • Sam Rowe
      Sam Rowe
      Docma
    • Ali Satchu
      Ali Satchu
      Branded Cities
    • Tessa Ohlendorf
      Tessa Ohlendorf
      Fabric Folk
    • Liz Oke
      Liz Oke
      Fabric Folk
    • Bill Scolinos
      Bill Scolinos
      SingleStore
    • Mitch Wade
      Mitch Wade
      Quividi
  • VENUE


    17th floor

    The Globe and Mail Centre

    351 King St E

    Toronto, ON M5A 0N1